MEDIA ADVISORY: WHAT RETAILERS WANT: MORE CUSTOMER COMMUNICATION

Constant Contact asks eBay retailers what they want

Waltham, MA. - June 29, 2005

According to a poll conducted by Constant Contact (www.constantcontact.com) at last week's annual eBay Live! event, more than 70 percent of retailers said that ongoing contact with customers is extremely important and 86 percent think more customer contact would increase sales.

Of the 210 retailers participating in the survey, 86 percent said they collect customer email addresses and, of those respondents, nearly 50% were communicating with customers only quarterly or less frequently. Of the people who said they do not currently collect customer email information, 76 percent said they would like to. Topping the list of how retailers would use opt-in customer email addresses included newsletters, updates on new items for sale, sending updates on sale items to customers based on previous purchases and answering customer inquiries.

"This survey reaffirms the value of customer relationships," said Richard Turcott, chief marketing officer, Constant Contact. "Small to mid-sized businesses often face challenges reaching their customers who are spread across the globe. Using email newsletters and promotions makes it easy for them to keep in touch."

About Constant Contact
With over 35,000 customers and a recent winner of SmallBusinessComputing.com's "Excellence in Technology Award," Constant Contact® is the leading permission Do-It-Yourself Email Marketing® service for small and medium businesses (SMBs) and associations. Constant Contact is a Web-based email marketing solution that enables small organizations to easily create and send professional HTML email newsletters, promotions, announcements and more with no technical expertise required. Designed and priced for SMBs, Constant Contact is affordable, easy-to-use and includes a free 60-day trial at: www.constantcontact.com. The service is marketed through over 1,500 Resellers and more than 100 marquee channel partners including American Express OPEN, Corel, Website Pros, Register.com, FTD, AOL, Interland, IBM, Intuit, Network Solutions and Overture. Constant Contact is a founding member of the Email Service Provider Coalition (ESPC), a group formed to fight spam while protecting the delivery of legitimate email. Constant Contact is funded by Morgan Stanley Venture Partners, Commonwealth Capital Ventures, Longworth Venture Partners and Hudson Ventures. For more information visit www.constantcontact.com

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