THE CONSTANT CONTACT GUIDE TO EMAIL MARKETING - NEW BOOK: NOW AVAILABLE

Wiley publishes insider's guide to email marketing success

Waltham, Mass. - October 07, 2009

Constant Contact®, Inc. (Nasdaq: CTCT), a leading provider of email marketing and online surveys for small businesses and organizations, today announced the release of The Constant Contact Guide to Email Marketing. The hardcover book, published by international publishing house Wiley, was written by Eric Groves, senior vice president of global market development for Constant Contact. The newly released book contains guidance, tips and real-world examples for small businesses looking to master the art and science of building customer relationships through email marketing.
 
The Constant Contact Guide to Email Marketing is a comprehensive and practical guide to learn tested and proven tactics for successful email marketing. Small business owners with basic marketing skills all the way to seasoned email marketing experts looking for new strategies and tips to make their campaigns more effective will find this guide to be extremely valuable. 

"Building strong relationships and working with our customers to discover and share best practices have always been an important part of our work at Constant Contact," said Gail Goodman, CEO of Constant Contact. "We know that the majority of our more than 300,000 customers are not marketing experts and our educational resources and coaching help them become effective marketers who build and maintain strong relationships with their own customers."

Email marketing is an easy and cost-effective way to connect, build and maintain the types of quality relationships that drive business success. In addition, successful email marketing spurs repeat business, new sales, event attendance, donations and more. By learning an effective way to plan and execute a successful email marketing campaign from start to finish, businesses will learn how to rise above the clutter of the email inbox and get their messages delivered and read.

Topics covered within the guide include:

• How to use email in combination with other marketing efforts
• How to build an email list that is valuable and effective
• How to choose an effective, professional email format
• How to create highly impressionable content
• How four types of permissions can impact your strategy
• How to overcome email filters and other delivery challenges
• How to ensure emails are delivered, opened, and read
• Ten things customers expect you to do
• Ten email pitfalls that may get your business into trouble

"Writing The Constant Contact Guide to Email Marketing enabled me to combine a career's worth of educating small businesses into a logical framework to help drive business success. As businesses strive to not only survive but thrive in these challenging economic times, marketing smartly has never been more critical," said Groves. "The best practices and customer success stories shared in this book provide actionable tips that every small business owner can leverage."

Purchase information and availability:
The Constant Contact Guide to Email Marketing is available for purchase at bookstores nationwide, online at Amazon.com, as well as other online retailers.

Want a sneak peak of The Constant Contact Guide to Email Marketing? The first chapter is available for a free download here: http://www.constantcontact.com/learning-center/email-marketing-guide/index.jsp

About Constant Contact, Inc.
With more than 300,000 customers, Constant Contact, Inc. is a leading provider of email marketing and online survey tools for small businesses, non-profits, and member associations. Founded in 1995, Constant Contact helps small organizations grow stronger customer relationships by delivering professional, low cost, easy-to-use online tools backed with award-winning support, education and personal coaching. Constant Contact is a publicly traded company (Nasdaq:CTCT) with offices located in Waltham, Mass., Loveland, Colo., and Delray, Fla. To learn more, please visit www.ConstantContact.com or call 781-472-8100.

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This press release contains "forward-looking statements" within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are made as of the date they were first issued and were based on current expectations, estimates, forecasts, and projections, as well as the beliefs and assumptions of our management. Words such as "expect," "anticipate," "should," "believe," "hope," "target," "project," "goals," "estimate," "potential," "predict," "may," "will," "might," "could," "intend," variations of these terms or the negative of these terms, and similar expressions are intended to identify these forward-looking statements. Forward-looking statements are subject to a number of risks and uncertainties, many of which involve factors or circumstances that are beyond Constant Contact's control. Constant Contact's actual results could differ materially from those stated or implied in forward-looking statements due to a number of factors, including but not limited to, the Company's ability to attract new customers and retain existing customers; the Company's dependence on the market for email marketing services for small businesses, nonprofits, and associations; general economic conditions and economic conditions specifically affecting the markets in which the Company operates; adverse regulatory or legal developments; the Company's ability to continue to promote and maintain its brand in a cost-effective manner; the Company's ability to compete effectively; the continued growth and acceptance of email as a communications tool; the Company's ability to develop and successfully introduce new products or enhancements to existing products; the Company's ability to manage growth; the Company's ability to attract and retain key personnel; the Company's ability to protect its intellectual property and other proprietary rights; and other risks detailed in Constant Contact's Quarterly Report on Form 10-Q for the quarter ended June 30, 2009 filed with the Securities Exchange Commission ("SEC") on August 7, 2009, as well as other documents that may be filed by the Company from time to time with the SEC. Past performance is not necessarily indicative of future results. The forward-looking statements included in this press release represent Constant Contact's views as of the date of this press release. The Company anticipates that subsequent events and developments will cause its views to change. Constant Contact undertakes no intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. These forward-looking statements should not be relied upon as representing Constant Contact's views as of any date subsequent to the date of this press release.

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Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc.  All other company and product names may be trademarks or service marks of their respective owners.

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