INFLUENCE PEOPLE AND CONSTANT CONTACT TO PRESENT ONE-DAY SEMINAR FOR MIAMI BUSINESSES ON HOW TO MAXIMIZE RETURNS ON SOCIAL MEDIA MARKETING AND ADVERTISING

September 30, Ronald W Shane Centre, Miami

Miami, Fla. - September 23, 2010

Social networks are breaking new ground in marketing and targeted advertising, fuelled by millions of people sharing information and expressing preferences on social sites every day.  Some marketers are producing impressive results from their social media marketing activities.  A one-day seminar offers local Miami businesses the chance to learn their secrets to success.  Come and learn from digital marketing experts how to make the most of the social media revolution -- whatever your business size or marketing budget.

"Marketing budgets are shifting towards social media, but most companies are still struggling with their social media marketing and advertising strategy," said event host Murray Newlands from Influence People.  "At Social Media Marketing & Advertising Miami, we'll address this lack of knowledge, providing an in-depth look at how companies can generate returns from this exciting new medium."

How to Maximize Returns on Social Media Marketing and Advertising

• Date: September 30
• Time: 9:00 a.m. -- 5:30 p.m.
• Location: Ronald W. Shane Centre, 6500 Indian Creek Dr., Miami Beach
• Registration: http://socialmediamarketing.co.uk/socialmarketing&advertisingmiami/
• Twitter:
  • Follow the event at #SMMSF
  • Tweet Up following the event; for information follow @LisaSparksCTCT
• Description: Digital marketers will discuss the latest tools and techniques for running effective social media marketing and advertising campaigns
• Attendees will learn:
  • Insights into the Latest High Profile Viral Marketing Campaigns
  • How to Leverage Social Media & Paid Search
  • Location-Based Marketing Tips & Techniques
  • How to Monitor & Manage Social Media via Email
  • How to Create Highly Effective Ad Campaigns
  • Blogger Outreach & Marketing
  • Case Studies and Best Practice Examples
  • Tools and Trends to Watch in 2010
• Expert Speakers:
  • Mark Schmulen, general manager of social media, Constant Contact
  • Evan Weber, founder, Experience Marketing
  • Craig Agranoff, founder, Gripd and author of "How to Use Gowalla, Foursquare and other Geo-Location Applications for Fun and Profit"
  • E.J. Garcia, director of digital strategy, Purple, Rock, Scissors
  • Murray Newlands, director, Influence People & Founder of the London Blog Club

Especially for small business attendees, Mark Schmulen from Constant Contact will discuss social media marketing strategies for small business.  "Social media marketing helps businesses move from one-way communication to a two-way dialogue with their customers.  Paired with other online tools, like email marketing, it's a powerful accelerator for growing a small business," he said.

About Influence People 
Based in London and San Francisco, with a technical team in India, Influence People is a truly global events company. We specialize in running high-quality social media, digital marketing, PR and communications conferences in the UK, Europe and in the USA, including Monitoring Social Media series of events in Boston, San Francisco, New York, London and Paris.  For a schedule of upcoming social media events, visit:  http://www.socialmediamarketing.co.uk/

About Constant Contact, Inc.
Constant Contact's email marketing, social media marketing, event marketing, and online survey tools help small organizations grow their businesses by building stronger customer relationships. More than 350,000 small businesses, non-profit organizations, and member associations worldwide rely on Constant Contact's easy-to-use; affordable online tools to create and deliver personalized, professional communications that engage casual customers, members, prospects, and passionate customers wherever they congregate online -- from their email inboxes to their social networks. All Constant Contact products come with unmatched education, training and personal coaching services, and award-winning technical support. Founded in 1995, Constant Contact is a publicly traded company (Nasdaq: CTCT) with offices in Waltham, Mass.; Loveland, Colo.; and Delray, Fla.; and a San Francisco office scheduled to open later this year. Learn more at www.ConstantContact.com, or call 781-472-8100.

Constant Contact and the Constant Contact Logo are registered trademarks of Constant Contact, Inc. All Constant Contact product names and other brand names mentioned herein are trademarks or registered trademarks of Constant Contact, Inc. All other company and product names may be trademarks or service marks of their respective owners.

Please direct all press inquiries to Media Relations

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