Best Practices Guide: Amp up Your Email Marketing with Social Media

If you're feeling like social media marketing is over your head, don't despair. Constant Contact has an easy approach to reaching today's tech-savvy web-users, aka your customers, who expect you to be using the same social media as they are.

Better yet, this service enhances your email marketing campaign. Why? Social networkers are the most likely to read, forward and reply to your emails, tweets and Facebook requests.

It will also grow your audience and bulk mail lists. Use this guide to understand how Constant Contact's Social Networking platform can help you:

• Quickly expand your customer base with followers and fans outside of your email list
• Use terms from social networks, like "Friend, " "Groups," "Fan Page," "Followers," and "Tweet"
• Search Twitter for info and complaints about competitors
• Deepen your customer relationships with a marketing blog of daily thoughts and advice
• Make your small business more viral
• Get "Friends" and "Followers" to spread the word about your company
• Grow your bulk email marketing contact list
• Extend the life of your old content by posting it in new places
• Get instant feedback from your Web 2.0 users
• Enhance email newsletters with quotes from "Friends" and "Followers"
• Use a blog to create engaging email marketing material
• Understand social media etiquette (so you don't break any rules)