How-to Guide: Working with the Email Confirmed Opt-in Feature

When you buy something online, you get a confirmation email.

And it's pretty nice. It's reassuring.

The same works for Email Marketing. When you sign up for a newsletter, it's comforting to get a welcome email confirming your relationship.

As the sender of these emails, your small business can benefit from opt-in confirmation emails significantly. Not only does this give your contacts a feeling that you're taking care of them (email says something like "We ask for your confirmation to protect you from receiving unwanted email. If you do not respond, your email ad?dress will NOT be added to this list."), but it decreases your chances of getting marked as spam. This online management tool improves your deliverability rate and thus, your brand reputation grows within the Internet Service Provider networks.

Read this guide to learn the difference between all opt-in methods ("opt-in email," "confirmed opt-in," "double opt-in" and "single opt-in"). Then see how you can add confirmation opt-in emails and permission reminders to your account.