Email MarketingHints & Tips

Topic: Benefits of Email Marketing

Email marketing is one of the most powerful marketing tools available for today's small organizations. These articles will help you understand the many benefits and show you why you should put the power of email marketing to work for your small organization.

10 Email Marketing Ideas for 2008

A new year provides an opportunity make positive changes to your email marketing. Get 10 email marketing ideas that you can put to work at the beginning of the year or any time you are ready to try something new.

4 Tips to Turn Readers into Clients

In this issue, our friend and email newsletter expert, Michael Katz, shares tips on how to "connect the dots."

Class Act

When your company's goal is to provide educational value to your customers, events such as webinars and educational classes are critical to achieving your mission. Tech support business Axicom turned to <a target="_NEW" href="http://www.constantcontact.com/event-marketing/index.jsp">Constant Contact Event Marketing</a> as an integrated solution with their email marketing to manage events and save time.

"I like that people can register immediately via links in our emails, but that we can also use that link in our website," notes Christa Nonnemaker, who heads up Axicom's marketing department. "I also like being able to see at a glance who has signed up for an event and being able to email the registrants as needed."

Communication Recipes: Vary to Taste

A recent study by Microsoft and MarketTools on how people (adults in particular) are using the smorgasbord of communication tools at their disposal shows that email and social media usage are both up year-over-year, 45% and 21% respectively. As marketers, this means you have more ways than ever to reach out to customers, members, and prospects, but finding the right mix of tools (email, Facebook, Twitter, et al) can be a bit of a challenge.

Counting Beans

Gourmet Coffee Service has been around since 1995, and in that time it has built very strong relationship with many of its 2,000 clients. The business, which has offices in Los Angeles and Orange County, is always looking for ways to improve those relationships.

Failure to Communicate

Learn how communication is the key to building profitable customer relationships, and how Email marketing is the easiest, most cost effective and immediate way to reach out to your customers on a regular basis.

Keep Your Customers with Email

Communication is a critical part of any relationship. Take a lesson from small businesses that long ago grasped the dynamics and importance of building customer relationships through communication.

Lessons Learned

It's safe to say that this past year had its ups and downs. The challenges of the economy required that we take a good, hard look at which marketing methods were the most effective, and new ways of building relationships with customers and members presented attractive options for businesses and organizations with limited time and resources.

Museum Keeps Tabs on Email Metrics

The nonprofit Delaware Center for the Contemporary Arts (DCCA) in Wilmington is a non-collecting museum -- meaning it doesn't own any items or house a permanent collection -- that hosts more than 30 exhibitions every year. With the constant influx of new exhibitions setting up shop every couple of months, in addition to the continual flow of classes, workshops, lectures, camps, and numerous other programs, it's vital for the DCCA to keep its members, the public, and the media up-to-date on the latest happenings.

Not Running From Customer Feedback

As the name implies, Fleet Feet Sports is dedicated to runners and walkers, offering footwear, apparel, and accessories at three St. Louis-area stores. Beyond selling technical running shoes, Fleet Feet prides itself on working with customers to help them become better runners, walkers or to just improve their lifestyle. It does this by providing tips, advice, and clinics on everything from stretching to overcoming injuries to the proper diet to power athletes through their workouts.

Small Steps for Hosting Big Events

It may be hard to believe, but 2010 is already here, and events planned for the year ahead are well underway. 

There's no need to fret, though, if your business or organization hasn't started planning for this year's calendar of events. Just follow these simple tips and you'll be on the road to successful gatherings. 

Use Video to Drive Email Engagement

Do you like to watch videos online? You're not alone. According to comScore, the average U.S. Internet user watches 186 videos every month. (Yes, that's every month.) I recently saw a woman watching a YouTube video on her iPhone while in line at the lunch counter. Video is everywhere.

Now video can be added to your Constant Contact email campaigns with a few clicks of the mouse. Our new Video Insert feature allows you to easily link to a video hosted on YouTube, Vimeo, or Blip.tv by automatically pulling in a thumbnail image, adding a player overlay to the image, and making the resulting image clickable.

Why Email Marketing? Five Great Reasons

Email marketing is one of the most powerful marketing tools available to businesses of all types and sizes. With this article, learn how no matter how you define success, you can achieve outstanding results with email marketing while investing only a small amount of time and an even smaller amount of money.

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