Email MarketingHints & Tips

Topic: Copywriting

Break Through the Clutter - 3 Tips on Writing Email Copy

So how do make your email newsletter stand out as a "must read" issue after issue? Learn how to make your email newsletter stand out with email newsletter expert, Michael Katzand.

Copywriting Secrets from Bob Bly

Award-winning copywriter Bob Bly is the author of 70 books, including The Copywriter's Handbook, The Online Copywriter's Handbook, and the Complete Idiot's Guide to Direct Marketing. In this interview, Bob shares tips from his copywriting toolbox that can help you write compelling subject lines and calls to action (CTA) that get you the results you want.

I Get a 'Click' Out of You: Writing Email Copy

There's no magic formula, but here are some hints and tips on writing email copy. I hope you get a 'click' out of them.

Is Your Content Human?

As the holidays get ever-closer, inboxes will start to be flooded with special offers and coupons. Consumers everywhere will grow immune to all the sales pitches as one business offering a 20% off coupon becomes indistinguishable from another one. Breaking through that noise and standing out from the competition would seem to be a challenge, but it doesn't have to be. Sharing more personal content that doesn't sell as much as it does educate and illustrate why your business is different from others is one way to do it.

Monthly Messaging

No matter if you're a born writer or a novice, the sight of a blank page can be intimidating -- especially when you're working on a deadline and know that you have to crank out a newsletter article or blog post, a tweet or Facebook post, or some other form of content. But I'm here to tell you that it doesn't have to be that way.

For you as a novice content marketer, an editorial calendar can help focus your thinking and make it easier to find things to write about, whether you're planning email marketing content or Facebook, Twitter, or LinkedIn posts.

The Long and Short of Newsletter Content

One of the biggest misconceptions people have about writing a newsletter is that it has to be long for it to have any value. That's just not true.

When You Don't Want to Write

Does the thought of writing email newsletter content leave your palms sweating like they did when you were in Ms. Smith's composition class? If so, then have no fear. This article offers three content creation ideas that require little to no writing on your part.

Best of all, they're quick and low-hassle techniques you can use to consistently create content your audience will love. If you publish on a regular basis, you'll be positioned as an expert in your field and the benefits of email marketing will flow your way.

Writing Compelling Promotional Copy

Good copy helps your readers understand what you are offering them and gives them a clear way to respond. These copywriting tips are ones that the pros know well and will help you to create compelling copy that will engage your readers.

Writing Content People Will Beg For

Contacting the subscribers on your email list is easy. Getting them to pay attention isn't. When people subscribe to your list, they share personal information with the expectation of receiving something valuable, if not awe inspiring. No pressure, right?

The good news is you can give them what they want and you don't have to be a professional writer to do it. In this article, I offer three ideas to make it easy to write content that is in high demand.

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