Email MarketingHints & Tips

Topic: Email Newsletters

Are You Listening, or Just Talking?

Your email newsletter doesn't have to be just another outbound communication to your customer base. You can use it to encourage two-way communication that will bring you closer to your customers and increase your understanding of what they want and need.

Break Through the Clutter - 3 Tips on Writing Email Copy

So how do make your email newsletter stand out as a "must read" issue after issue? Learn how to make your email newsletter stand out with email newsletter expert, Michael Katzand.

Communication Recipes: Vary to Taste

A recent study by Microsoft and MarketTools on how people (adults in particular) are using the smorgasbord of communication tools at their disposal shows that email and social media usage are both up year-over-year, 45% and 21% respectively. As marketers, this means you have more ways than ever to reach out to customers, members, and prospects, but finding the right mix of tools (email, Facebook, Twitter, et al) can be a bit of a challenge.

Content that Writes Itself

At my Getting Started with Email Marketing seminars, "How do I fill my newsletter each month?" is a frequently asked question. Many business owners and nonprofit managers don't consider themselves writers. Nevertheless, they understand the value of content-rich newsletters being delivered to their customers, members, and prospects.

E-Newsletter Advice from an Expert

At Constant Contact, e-newsletter expert Michael Katz is something of a legend. I may be overstating it a bit, but it's true that several of our executives mention Michael's newsletter often as an excellent example of compelling content.

Michael also uses his newsletter skills on behalf of the clients of his business, Blue Penguin Development. In our interview, he shares some of the same pearls of wisdom with us that he does with his clients.

E-Newsletters That Work

Learn tips to help your email marketing with this excerpt from: "E-Newsletters That Work: The Small Business Owner's Guide to Creating, Writing and Publishing an Effective Electronic Newsletter." by Michael Katz

I Hear You Knocking, But You Can't Come In

Learn how considering and monitoring your subscriber feedback (e.g. email replies, survey responses, unsubscribes and spam complaints) can help you establish the email prescription that is ideal for your audience.

I Read the News Today, Oh Boy - Part II

In this month's article Michelle Keegan discusses the differences between Email Newsletters and Email Promotions, and the ways in which both can be leveraged to their fullest potential.

I Read the News Today, Oh boy?

This issue of Hints & Tips is all about helping you build your list quickly and easily so that you can start reaping the benefits of communicating to your targeted audience.

Is Your Content Human?

As the holidays get ever-closer, inboxes will start to be flooded with special offers and coupons. Consumers everywhere will grow immune to all the sales pitches as one business offering a 20% off coupon becomes indistinguishable from another one. Breaking through that noise and standing out from the competition would seem to be a challenge, but it doesn't have to be. Sharing more personal content that doesn't sell as much as it does educate and illustrate why your business is different from others is one way to do it.

News You Can Use

One of the biggest questions I get during my Power of Email Marketing seminars revolves around what to put in a newsletter. Coming up with 12 topics or more per year -- depending on how frequently you mail -- can be a real challenge.

Quick Campaign Ideas to Spur Your Marketing

It's a busy time of year, with a number of events and holidays approaching -- Memorial Day, Father's Day, graduations, Fourth of July, and summer itself. But you don't need a significant event like a holiday to plan a smaller campaign that will spur donations, get consumers to visit your store or web site, or will just say, "Thank you."

Real-life Small Business Newsletter Tips

It has been said that experience is the best teacher. So, for this issue, I went in search of a small business owner who could share real-life email newsletter experience.

Strike One. . . You're Out!

Whether you are considering starting your own E-newsletter, or already have one in place, it is important to remember one thing: Your devoted and faithful subscribers have working unsubscribe links - and they are not afraid to use them.

The 4 Secrets to an Effective E-Newsletter

How do you continue, issue after issue, to make your newsletter stand out in the crowd and keep your readers reading? Learn how with our friend and newsletter expert, Michael Katz.

The Recipe for Excellent E-Newsletters

Email newsletters have amazing potential. When done well, they keep you connected to the people who mean the most to your business or organization and help to build their confidence in your brand. In addition, great e-newsletters help drive repeat business, new sales, event attendance, donations, and more.

Why Signups on Your Website Are Like Blind Dates

Like our real-life relationships with spouses and significant others - business relationships with customers need to be nurtured. Any long-term relationship starts with a good first impression.

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