Email MarketingHints & Tips

Topic: Special Offers & Promotions

Create a Powerful Promotional Offer

Now is a great time for retailers, service providers, entrepreneurs, and other businesses to connect with customers and attract prospects with a special offer. Let's look at two types of email marketing promotions: those that drive sales and those that generate leads.

Get More Clicks With a Good Call-to-Action

The call-to-action is a determining factor of your click-through rate. It is an important component of your email copy because it answers three important questions for the recipient.

If You Have a USP, it May be Contagious!

Your USP convinces your customers of the value of your company and its products or services. It is what distinguishes you from your competition. And when expressed throughout your email campaigns, it is ultimately what makes your campaigns successful.

The 7 "Redeeming" Values of Coupons

Coupons are an effective way to introduce your business to new customers or send a reminder to your existing customers. Learn how to get the most from coupons in this issue.

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